A silver BMW car driving on a dark, foggy road at night with streetlights illuminating the scene.

Facebook/BMW

Facebook was partnering with BMW for the social media launch of the release of their 2 Series Gran Coupe Sedan. I led the response and ideated ways in which to promote the partnership through strategic creative concepts that resonated with the intended target audience.

Disney Parks and Recreation

Disney was seeking creative ways in which it could more authentically reach audiences for its Cruise Line, Waterparks, runDisney Marathon and family vacation packages. For this pitch I created custom thought starters and a marketing plan to increase their engagement through brand love.

Minnie Mouse and Mickey Mouse in colorful costumes on a parade float with Eiffel Tower-shaped decorations and string lights against a blue sky.